Opening the Post Editor
You can open the Post Editor from several places:- Calendar — click on a date or an existing post
- Zee Studio — select Create Post mode, or click Create Post on a generated image/video
Writing your post
Content field
The main text editor supports:- Rich text with platform-appropriate formatting
- Up to 2,200 characters — a counter shows remaining characters
- Emoji support — use the emoji picker or type emoji directly
- Hashtag suggestions — popular hashtags by category (marketing, business, technology, lifestyle)
Character limits vary by platform. Instagram allows 2,200 characters, X (Twitter) allows 280, LinkedIn allows 3,000. Postzee will warn you if your content exceeds a platform’s limit.
Attaching media
Add images and videos to your post:- From Zee Studio — click Create Post on any generated image or video
- From Files — select uploaded files from your library
- Direct upload — drag and drop or click to upload new files
Selecting channels
Choose which channels receive this post:- In the channel selector, check the channels you want to publish to
- Selected channels show a checkmark and the count updates (e.g., “Channels (3)”)
- Each channel shows its avatar, name, and platform
Only enabled channels appear in the selector. If a channel needs reconnection, it will show as disabled. Go to Channels to fix the connection.
Platform-specific settings
Some platforms require or support additional settings. These appear when you select a channel from that platform:TikTok
YouTube
Tags
Organize your posts with tags for easy filtering:- In the post editor, click the Tags field
- Select existing tags or create new ones
- Tags appear as colored chips on your post
- Use tags to filter posts in the Calendar view
Short links
Postzee can automatically shorten URLs in your posts for cleaner formatting and click tracking:- Toggle Short Links in the post editor
- Shortened links are tracked — view click statistics in the post details
Previewing your post
Before publishing or scheduling, you can preview exactly how your post will look on each platform:- After writing your post and selecting channels, click Preview
- A side-by-side preview shows your content rendered for each selected platform
- Switch between platform tabs to see how your post will appear on Instagram, TikTok, LinkedIn, X, YouTube, Facebook, or Threads
Why preview matters
Each platform has different formatting:- Instagram — square or portrait images, emoji-friendly captions, hashtags
- TikTok — vertical videos, captions trim differently
- LinkedIn — long-form text formatting, link previews, carousel layout
- X (Twitter) — 280-character limit, link previews
- YouTube — thumbnail and title prominence, description visibility
- Facebook — link previews, image cropping
- Threads — minimal formatting, conversation-style display
Content from Zee Studio
The fastest way to create posts with AI content:- Generate an image or video in Zee Studio
- Click Create Post on the generated media
- The post editor opens with the media already attached
- Write your caption, select channels, and schedule
Scheduling Posts
Learn about scheduling and timing your posts.
Post Lifecycle
Understand what happens after you publish.